Our Story

Ascend Commercial Solutions was founded on a simple belief: lasting business growth begins with developing people. After more than 30 years leading manufacturing, supply chain, sales, and commercial organizations around the world, George Koehnke saw that many companies invested heavily in products, technology, and training, yet struggled to achieve sustained commercial success. The difference was not knowledge. It was the ability to consistently apply it.

Drawing on leadership experience across North America, Europe, and Asia, George created Ascend to help organizations strengthen leadership, improve sales performance, and build commercial capability that delivers measurable results. Every engagement combines practical learning, coaching, and real-world application, enabling teams to develop the confidence and skills needed to succeed long after the training is complete.

The name "Ascend" reflects a commitment to continuous growth for individuals, teams, and organizations. By partnering closely with clients and focusing on lasting capability rather than one-time events, Ascend Commercial Solutions helps businesses build stronger customer relationships, improve performance, and achieve sustainable growth.

George Koehnke - CEO & Chief Commercial Officer

George Koehnke has worked in multiple industries, functional roles and countries over his 30+ year professional career. Before forming Ascend Commercial Solutions, he lead Sales and External Communications for Procter & Gamble's global chemical business with sales teams in N. America, Europe and Asia. He was elected to P&G's prestigious "William Procter Sales Master" society in recognition of his leadership of the sales function, developing sales capability, and delivering hard number business results. Prior to his work in sales, George led manufacturing operations and supply chains in Personal Care, Food & Beverage, and Industrial Chemicals.

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Building Capability

George integrates Adult Learning and Growth Mindset for skills development where practice, coaching, and reinforcement drive sustainable results.

“I like how you are focusing more on implementation than just a one-time education event.” Hobbie Turley, Sales Manager Metrohm USA

Engaging Collaboratively

George builds a deep understanding of your business to provide tailored solutions for complex problems. His success is directly tied to your success - both professionally and personally.

"You have always been an inspiration to me and many others. Thank you for being such a positive impact on people. I am grateful to have had the opportunity to learn from you."

Gary Rice, VP Midwest Manufacturing Operations at BlueTriton Brands

Connecting Globally

George has trained organizations across the world on Leadership, Sales, and Customer Centricity. His ability to connect with different cultures and across functional roles is recognized.

"It was always a pleasure and a "teaching moment" whenever I interacted with you". Manuel Venegas, R&D Group Director at P&G

Achieving Excellence

George strives to enable others to achieve outstanding outcomes. He brings his high energy and enthusiasm to every engagement. People leave his sessions more confident and energized to grow.

"I aspire to one day bring the same relentless positivity you bring to every day. Thank you for your support and encouragement".

Tom Giese, VP Global Commercial Development at Stepan