Ascend Commercial Solutions founder George Koehnke recently spoke with Nicoleta Hajek on her "Sales with Nico" YouTube channel. Their insightful conversation covered topics including:

+ Everybody Sells! Expanding the definition of your "sales team" to empower everyone who touches the customer to deliver a positive Customer Moment of Truth. 

+ Setting clear & aligned goals and objectives for the sales team - a no excuse achievement of the Sales Plan.

+ Leverage collaboration by both the tenure and the youth of your sales team to drive greater productivity.

+ Embracing Growth Mindset and Adult Learning to develop a coaching mentality that empowers your salespeople and leaders for long-term success.

+ Segmenting your customer portfolio and focusing on the high priority accounts that drive your business.

Listen to the full episode and join the conversation about driving success through customer-centric strategies in the B2B sales landscape. And don't forget to share your thoughts in the comments!

Women in Chemicals and Ascend Commercial Solutions partnered to have George Koehnke present Building Capabilities Through Goal Setting. In this transformative webinar, participants explored the integration of Adult Learning and Growth Mindset principles, gaining practical insights into setting and achieving challenging objectives.

By the end of the webinar, you will be equipped with tools to:
- Take accountability for results
- Establish ambitious goals
- Cultivate collaborative relationships
- Inspire action
- Enhance team capability

Expect to leave with newfound confidence, energy, and a strategic mindset, ready to tackle professional challenges and achieve outstanding outcomes.  

From embracing change in one's career to the impact of COVID on buyer-seller relationships, the B2B sales landscape is facing a new set of challenges and opportunities.   George Koehnke President of Ascend Commercial Solutions joins host Victoria Meyer to explore the evolving dynamics of business relationships, including the shift towards customer-centricity and the value of coaching in sales leadership.  

As the chemical industry continuously adapts to market dynamics, Victoria and George discuss the importance of customer centricity in B2B relationships as well as the need to align company scorecards with customer scorecards and build joint business plans for mutual success.  

Killer Quote: "Success in sales and leadership development lies in coaching mentality, motivation, and bringing customer-centricity to the forefront." - George Koehnke